How should intermediaries influence the insurance demand decision? The answer must refer to the interdependence of … essential for the insurance demand decision. Undoubtedly, consumers lack information about certain variables, and therefore … and to provide the correct information. Since the information in the insurance market is asymmetrically distributed, an …

This high-stakes experiment investigates the effect on buyers of mandatory disclosures concerning an insurance policy … trusting plays an important role. Trust is clearly associated with greater willingness to pay for insurance. Unlike in previous … of breach is negligible. However, as for much B2C insurance marketing, face-to-face selling plays a crucial role in our …