This paper analyzes market concentration on the market of insurance companies in Croatia. For a very long time, Croatian insurance market was dominated by one company.After the liberalization, the number of insurance companies on the market began to increase, which led to a significant fall in...

This paper is a preliminary review of the state of competition in the insurance industry of selected Asian countries. In particular, it explores how competition has been affected by the market structure and the regulatory regime in the insurance industries of the ASEAN5 economies - Indonesia,...

Im Mittelpunkt des Beitrages steht die Frage, inwieweit die identitätsorientierte Markenführung in der Versicherungsbranche Einzug erhalten hat und wie sie umgesetzt werden sollte. Nach kurzer theoretischer Darstellung des Versicherungsmarktes, der identitätsorientierten Markenführung und...