Regulation of the content of standard-form contracts usually focuses on the invisible terms that customers hardly ever read. It does not refer to the price, because price is a salient component of the transaction, to which customers usually pay attention and sometimes even compare between...

This is a review of three new books on U.S. contract law and theory: Brian H. Bix, Contract Law: Rules, Theory, and Context (Cambridge 2012); Douglas G. Baird, Reconstructing Contracts (Harvard 2013); and Melvin A. Eisenberg, Foundational Principles of Contract Law (Oxford, forthcoming 2014)....