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Vertrauen
Confidence
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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Moral integrity and relationship commitment : an empirical examination in a cross-cultural setting
Li, Fuan
;
Zhang, Sixue
;
Yang, Xuelian
- In:
Journal of business ethics : JOBE
151
(
2018
)
3
,
pp. 785-798
Persistent link: https://www.econbiz.de/10011910690
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2
Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan
;
Xu, Lan
;
Li, Tiger
;
Zhou, Nan
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
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3
How do they really help? : an empirical study of the role of different information sources in building brand trust
Xingyuan, Wang
;
Li, Fuan
;
Wei, Yu
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 243-252
Persistent link: https://www.econbiz.de/10008652526
Saved in:
4
Brand trust as a second-order factor : an alternative measurement model
Li, Fuan
;
Zhou, Nan
;
Kashyap, Rajiv
;
Yang, Zhilin
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 817-839
Persistent link: https://www.econbiz.de/10003781959
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