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~subject:"Vertrauen"
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Direktmarketing : Erfolg durch...
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Vertrauen
Relationship marketing
25,961
Beziehungsmarketing
25,286
Consumer behaviour
9,017
Konsumentenverhalten
8,975
Customer satisfaction
5,375
Kundenzufriedenheit
5,332
Service quality
3,869
Dienstleistungsqualität
3,858
Deutschland
2,567
Brand management
2,555
Markenführung
2,552
Germany
2,503
Theorie
2,377
Theory
2,371
Lieferantenmanagement
2,189
Supplier relationship management
2,188
Social Web
2,034
Social web
2,033
Marketingmanagement
1,975
Marketing management
1,961
Direktmarketing
1,924
Brand image
1,867
Markenimage
1,863
Electronic Commerce
1,717
Online-Marketing
1,712
Internet marketing
1,687
E-commerce
1,650
Direct marketing
1,577
Kundenwert
1,470
Customer value
1,444
Kundenintegration
1,432
Customer integration
1,431
Confidence
1,353
Einzelhandel
1,349
Retail trade
1,340
Brand
1,265
Markenartikel
1,251
Online-Handel
1,246
Online retailing
1,240
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Undetermined
614
Free
206
Type of publication
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Article
1,176
Book / Working Paper
181
Type of publication (narrower categories)
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Article in journal
1,104
Aufsatz in Zeitschrift
1,104
Aufsatz im Buch
68
Book section
68
Hochschulschrift
32
Thesis
26
Graue Literatur
25
Non-commercial literature
25
Working Paper
21
Arbeitspapier
20
Conference paper
12
Konferenzbeitrag
12
Collection of articles of several authors
5
Sammelwerk
5
Case study
4
Fallstudie
4
Guidebook
3
Ratgeber
3
Reprint
3
Aufsatzsammlung
2
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Collection of articles written by one author
1
Country report
1
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1
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1
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English
1,281
German
75
Polish
2
French
1
Author
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Svensson, Göran
16
Usman, Osly
10
Akrout, Houcine
8
Han, Heesup
7
Mysen, Tore
7
Paulssen, Marcel
6
Fatima, Johra Kayeser
5
Mostert, Pierre
5
Rather, Raouf Ahmad
5
Roberts-Lombard, Mornay
5
Abosag, Ibrahim
4
Bang, Nguyen
4
Bilgihan, Anil
4
Bui Thanh Khoa
4
Folse, Judith Anne Garretson
4
Jones, Eli
4
Kenning, Peter
4
Lee, Choong-Ki
4
Osman, Zahir
4
Park, Jungkun
4
Pratiwi, Hana
4
Rajaobelina, Lova
4
Renner, Elke
4
Rosmawati, Pipih
4
Sridhar, Shrihari
4
Tyran, Jean-Robert
4
Ahn, Jiseon
3
Albaum, Gerald S.
3
Balaji, M. S.
3
Balqiah, Tengku Ezni
3
Banerjee, Shubhomoy
3
Basso, Kenny
3
Billström, Anders
3
Brengman, Malaika
3
Brun, Isabelle
3
Busser, James A.
3
Casidy, Riza
3
Cheah, Jun-Hwa
3
Choi, Beom Joon
3
Chung, Namho
3
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Erasmus Research Institute of Management
1
National Bureau of Economic Research
1
Shaker Verlag
1
Springer Fachmedien Wiesbaden
1
Uniwersytet Ekonomiczny w Katowicach
1
Verlag Franz Vahlen
1
Published in...
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Journal of retailing and consumer services
58
Journal of business research : JBR
38
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of hospitality management
20
The journal of business & industrial marketing
18
Asia Pacific journal of marketing and logistics
17
The service industries journal
16
Journal of strategic marketing
15
International journal of electronic marketing and retailing : IJEMR
14
The journal of services marketing
14
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
The international journal of bank marketing : IJBM
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Journal of business-to-business marketing
11
Journal of financial services marketing : JFSM
11
Journal of hospitality marketing & management
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Cogent business & management
10
Journal of travel and tourism marketing
10
European journal of marketing : EJM
9
International journal of electronic customer relationship management : IJECRM
9
International journal of retail & distribution management
9
Service business
8
Services marketing quarterly
8
International journal of contemporary hospitality management
7
Journal of business ethics : JOBE
7
Journal of global marketing
7
Journal of internet commerce
7
Journal of service management
7
Journal of service research : JSR
7
Pakistan journal of commerce and social sciences
7
International journal of bank marketing
6
International journal of internet marketing and advertising : IJIMA
6
International journal of technology marketing : IJTMkt
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Market : review for marketing theory and practice
6
Marketing intelligence & planning
6
Psychology & marketing
6
SpringerLink / Bücher
6
The international review of retail, distribution and consumer research
6
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Source
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ECONIS (ZBW)
1,355
EconStor
1
USB Cologne (EcoSocSci)
1
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1
Managing trust in direct selling relationships
Poon, Patrick
;
Albaum, Gerald S.
;
Chan, Peter Shiu-fai
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 588-603
Persistent link: https://www.econbiz.de/10009611614
Saved in:
2
Dialogmarketing und Kundenvertrauen
Mann, Andreas
- In:
Informationelles Vertrauen für die Informationsgesellschaft
,
(pp. 329-346)
.
2008
Persistent link: https://www.econbiz.de/10003734532
Saved in:
3
Consumer trust in internet marketing and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
4
Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Yaqub, Muhammad Zafar
;
Mandurah, Saud Mahmood
- In:
International journal of business performance management
18
(
2017
)
3
,
pp. 253-273
Persistent link: https://www.econbiz.de/10011736005
Saved in:
5
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
6
Consumers' buying groups in the short food chains : alternatives for trust
Carbone, Anna
;
Gaito, Marco
;
Senni, Saverio
- In:
Innovation and system dynamics in food networks 2007 : …
,
(pp. 323-332)
.
2007
Persistent link: https://www.econbiz.de/10003713292
Saved in:
7
Möglichkeiten zur Vertrauensförderung im Markt für Bio-Lebensmittel
Eichenlaub, Angelika
;
Korjamo, Eeva M.
- In:
Existenzgründung: Beiträge zur Gründungsforschung
,
(pp. 73-99)
.
2006
Persistent link: https://www.econbiz.de/10003315825
Saved in:
8
Sources of trust and consumers’ participation in permission-based mobile marketing
Karjaluoto, Heikki
;
Kautonen, Teemu
- In:
Handbook of research in mobile business : technical, …
,
(pp. 304-315)
.
2009
Persistent link: https://www.econbiz.de/10003940532
Saved in:
9
Kundenvertrauen im Dialogmarketing
Mann, Andreas
- In:
Wissen, Vernetzung, Virtualisierung : liber amicorum …
,
(pp. 343-356)
.
2008
Persistent link: https://www.econbiz.de/10003701613
Saved in:
10
The relationship between DTCA, drug requests, and prescriptions : uncovering variation in speciality and space
Stremersch, Stefan
;
Landsman, Vardit
;
Venkataraman, Sriram
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 89-110
Persistent link: https://www.econbiz.de/10009725699
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