Trust that suppliers and buyers will keep their word is a necessary ingredient to a wellfunctioning marketplace. Nowhere is the issue trickier than for electronic markets, wheretransactions tend to be geographically diffuse and anonymous, putting them out of the reach ofthe legal safeguards and...

Online reputation -"feedback"- mechanism aim to mitigate the moral hazard problem associated with spatially distant exchange among strangers by providing traders with the type of information available in small groups, where members are frequently involved in another's dealings. We compare...