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Vertrauen
Consumer behaviour
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Einzelhandel
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Retail trade
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Spain
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Beziehungsmarketing
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Brand management
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Markenführung
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Vertriebsweg
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Frasquet Deltoro, Marta
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Mollá Descals, Alejandro
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Ruiz-Molina, Maria Eugenia
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Ruiz-Molina, María-Eugenia
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Ventre, Iván
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Economic research
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta
;
Ruiz-Molina, María-Eugenia
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
Saved in:
2
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
3
Drivers of social commerce usage : a multi-group analysis comparing Facebook and Instagram
Ventre, Iván
;
Mollá Descals, Alejandro
;
Frasquet …
- In:
Economic research
34
(
2021
)
1,1
,
pp. 570-589
Persistent link: https://www.econbiz.de/10013341660
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