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Vertrauen
Consumer behaviour
21
Konsumentenverhalten
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Customer satisfaction
17
Kundenzufriedenheit
16
Beziehungsmarketing
12
Relationship marketing
12
Customer delight
9
Dienstleistungsqualität
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Self-service
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Service quality
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Brand management
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Einzelhandel
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Retail trade
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Viral marketing
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Virales Marketing
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Work engagement
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Adaptability
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Broaden-and-build theory
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Control
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Convenience
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Social web
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Affective commitment
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Arbeitsverhalten
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Brand image
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Dienstleistungssektor
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Breazeale, Michael
3
Loureiro, Sandra Maria Correia
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Collier, Joel E.
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Esmark Jones, Carol L.
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Friedmann, Enav
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Middendorf, Ivo
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Miranda, Francisco J.
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Business horizons
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ECONIS (ZBW)
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Who needs delight? : the greater impact of value, trust and satisfaction in utiliarian, frequent-use retail
Loureiro, Sandra Maria Correia
;
Miranda, Francisco J.
; …
- In:
Journal of service management
25
(
2014
)
1
,
pp. 101-124
Persistent link: https://www.econbiz.de/10010260089
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2
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
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3
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
4
Examining the influence of control and convenience in a self-service setting
Collier, Joel E.
;
Sherrell, Daniel L.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 490-509
Persistent link: https://www.econbiz.de/10008735691
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