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Vertrauen
Beziehungsmarketing
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Luoma-aho, Vilma
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Reinikainen, Hanna
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Problems and perspectives in management : PPM ; international research journal
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
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Exploring the process of customer engagement, self-brand connections and loyalty
Naumann, Kay
;
Bowden, Jana
- In:
Problems and perspectives in management : PPM ; …
13
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010516997
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2
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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3
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
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