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Quality certifications for nonprofits, charitable giving, and donor's trust : experimental evidence
Adena, Maja; Alizade, Jeyhun; Bohner, Frauke; Harke, Julian - 2017
In an experiment, we test the impact of quality certificates on donations to a charity. When presented with a quality …
Persistent link: https://www.econbiz.de/10011639053
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Quality certifications for nonprofits, charitable giving, an d donor's trust: experimental evidence
Adena, Maja; Alizade, Jeyhun; Bohner, Frauke; Harke, Julian - 2018
In a n experiment, we test the impact of quality certificates on donation s to a charity. Compared to the control group … charity . The choice of donation values over time shows strong persistence such that the difference between the two groups …
Persistent link: https://www.econbiz.de/10011863397
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Quality Certifications for Nonprofits, Charitable Giving, and Donor's Trust : Experimental Evidence
Adena, Maja - 2017
In an experiment, we test the impact of quality certificates on donations to a charity. When presented with a quality …
Persistent link: https://www.econbiz.de/10012957262
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Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas; Denis, Etienne; Hoornaert, Steven - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
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Let Charitable Directors Direct : Why Trust Law Should Not Curb Board Discretion Over a Charitable Corporation's Mission and Unrestricted Assets
Katz, Robert - 2012
to the redefined mission? (Unrestricted assets include donations for the charity's general purposes and non … for-profit corporate law - should apply when a charity seeks to change its mission and activities? For trust law partisans …, the answer is easy: The corporate charity should not be able to effect such changes without showing that its prior purpose …
Persistent link: https://www.econbiz.de/10014026686
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.; Grayson, Kent - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799
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Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
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Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica; Bock, Dora; McCullough, Heath - In: International journal of advertising : the review of … 42 (2023) 3, pp. 518-541
Persistent link: https://www.econbiz.de/10014295203