Choi, Eunsoo; Kim, Nayeong; Moon, Junghoon - In: Cogent business & management 11 (2024) 1, pp. 1-20
In a multi-channel distribution environment, the selection and assessment of suppliers are pivotal to effective … distribution channel to explore the influence of the online/offline distribution channel on this relationship. For exploratory … results reveal that the distribution channel has moderating effects on the relationship between firm size and buyer …