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Vertriebsweg
Direktmarketing
1,928
Direct marketing
1,474
Deutschland
623
Germany
464
Bildschirmtext
328
Distance selling
307
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Beziehungsmarketing
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151
Arzneimittel
148
Pharmaceuticals
148
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144
Versandhandel
142
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118
Rundfunk und Fernsehen
93
E-commerce
89
Online retailing
86
Online-Handel
86
Internet
81
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78
Pharmaindustrie
78
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Neslin, Scott A.
3
Pauwels, Koen
3
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2
Caravella, Mary
2
Chen, Ying-Ju
2
Deighton, John
2
Ganesan, Shankar
2
Keillor, Bruce D.
2
Li, Guo
2
Liu, Mengqi
2
Liu, Yun
2
Palmatier, Robert W.
2
Pfaff, Martin
2
Rhee, Eddie
2
Steenburgh, Thomas J.
2
Verhoef, Peter C.
2
Wang, Yulan
2
Worm, Stefan
2
Yi, Zelong
2
Zhang, Xuefeng
2
Agrawal, Narendra
1
Albaum, Gerald
1
Alexander, Corinne
1
Amirkhanpour, Monaliz
1
Anderson, Eric T.
1
Arya, Anil
1
Bakharev, Volodymyr V.
1
Battenfeld, Dirk
1
Besemer, Simone
1
Blackhurst, Jennifer
1
Bose, Indranil
1
Bruce, Norris I.
1
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Buchner, Stephan
1
Bulla, Ingo
1
Bulla, Jan
1
Chang, Chun-Wei
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Chen, Kay-yut
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Chiu, Su-Mei
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Ploenzke AG <Wiesbaden>
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Direct marketing : an international journal
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
Allokation im marktwirtschaftlichen System
2
International journal of production economics
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
MSI reports : working paper series
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
The marketing review
2
Advances in business and management forecasting
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Bank- und finanzwirtschaftliche Forschungen
1
Btx-Reihe
1
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
1
Diskussionsbeiträge / Fakultät Wirtschaftswissenschaft, FernUniversität in Hagen
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Europäische Hochschulschriften / 5
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Forschungsberichte des Fachbereichs Agrarwirtschaft Soest, Fachhochschule Südwestfalen, Hochschule für Technik und Wirtschaft
1
Gabler-Edition Wissenschaft
1
Handbook of quantitative supply chain analysis : modeling in the e-business era
1
Handelsforschung
1
IEEE transactions on engineering management : EM
1
Innovative business practices : prevailing a turbulent era
1
International journal of business policy and economics
1
International journal of production research
1
International transactions in operational research : a journal of the International Federation of Operational Research Societies
1
Journal of accounting & economics
1
Journal of business communication : JBC
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing research : JMR
1
Journal of organizational computing and electronic commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of the Operational Research Society
1
Management & Consulting in Transformations- und Innovationsprozessen : Research in Progress
1
Manufacturing & service operations management : M & SOM
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ECONIS (ZBW)
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Bildschirmtext
im Grosshandel : Möglichkeiten und Bedeutung in der Marketing-Logistik
Kiesel, Manfred
-
1988
Persistent link: https://www.econbiz.de/10013275130
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2
Online shopping and catalog shopping : exogenous and endogenous antecedents of consumers' channel choice
Madlberger, Maria
- In:
Web technologies for commerce and services online
,
(pp. 170-192)
.
2008
Persistent link: https://www.econbiz.de/10003634211
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3
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
MSI reports : working paper series
(
2008
)
1
,
pp. 25-45
Persistent link: https://www.econbiz.de/10003727166
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4
Kundenreaktionen auf Steuerungsmaßnahmen in Mehrkanalsystemen : eine experimentelle Untersuchung am Beispiel des Versandhandels
Schulten, Matthias Bernhard
-
2008
Persistent link: https://www.econbiz.de/10003820490
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5
Unternehmenserfolg durch Channel-Integration : die Integration der Vertriebskanäle als Perspektive für Multi-Channel-Versender im Kontext zunehmender Konkurrenz durch reine Interne...
Karl, Andreas
- In:
Management & Consulting in Transformations- und …
,
(pp. 35-69)
.
2010
Persistent link: https://www.econbiz.de/10008667640
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6
Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen
;
Neslin, Scott A.
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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7
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
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8
Will online shopping compete more with traditional retailing or catalog shopping?
Ward, Michael R.
- In:
Netnomics
3
(
2001
)
2
,
pp. 103-117
Persistent link: https://www.econbiz.de/10001604326
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9
Analyse potentieller Auswirkungen einer Ausweitung des Pharmaversandes in Deutschland
Pfaff, Martin
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001635014
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10
Der Handel mit Arzneimitteln
Newzella, Andreas
-
2003
Persistent link: https://www.econbiz.de/10001740968
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