Households incur transaction costs when choosing among offline stores for grocery purchases. They may incur additional transaction costs when buying groceries online versus offline. We integrate the various transaction costs into a channel choice framework and empirically quantify the relative...

Households incur transaction costs when choosing among off-line stores for grocery purchases. They may incur additional transaction costs when buying groceries online versus off-line. We integrate the various transaction costs into a channel choice framework and empirically quantify the relative...

Purpose: The aim is to present a novel, empirical analysis of the competitive battle between retailer‐owned private labels (also known as store brands) and national brands (manufacturer‐owned) in the online retail market. Design/methodology/approach: The authors investigate competition...

The use of the Internet as a shopping channel is becoming very important in the world of business. Marketers are incorporating the online channel to their set of traditional offline channels to reach new customers and improve the services offered to current ones. Consumers are discovering the...