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Multichannel commerce : a consumer perspective on the integration of physical and electronic channels
Trenz, Manuel - 2014
Persistent link: https://www.econbiz.de/10010477773
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Le vendite a distanza : dalle VPC al teleshopping e alle vendite elettroniche ; i casi Italia, Europa, USA
Colla, Enrico (contributor); Allen, Randy L. (contributor) - 1990 - 1. ed
Persistent link: https://www.econbiz.de/10000814955
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Electronic marketing : emerging TV and computer channels for interactive home shopping
Strauss, Lawrence - 1983
Persistent link: https://www.econbiz.de/10000583743
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Journal of organizational computing and electronic commerce
Norwood, NJ : Ablex Publ.; Philadelphia, Pa. : Taylor & …; … - 6.1996 -
Persistent link: https://www.econbiz.de/10000594505
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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003284144
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Erfolgsfaktoren des Multi-Channel-Managements
Ahlert, Dieter; Evanschitzky, Heiner - 2004
Persistent link: https://www.econbiz.de/10003339135
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Multichannel shopper segments and their covariates
Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
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Reciprocal effects between multichannel retailers' offline and online brand images
Kwon, Wi-suk; Lennon, Sharron J. - In: Journal of retailing 85 (2009) 3, pp. 376-390
Persistent link: https://www.econbiz.de/10003892382
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Competition in dual markets : two game-theoretical models on pricing in online versus multiple channels
Lu, Yuanzhu; Tang, Fang-fang; Xing, Xiaolin - In: Journal of economic research 14 (2009) 2, pp. 129-150
Persistent link: https://www.econbiz.de/10003895020