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With the boom of e-commerce, express delivery has been increasingly regarded as a bottleneck and key factor for achieving success. Additionally, whether to include such express delivery service or not is an important yet outstandingly unsolved problem for online retailers. In this regard, this...
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We begin with a supplier (she) who wholesales to a retailer (he), and is considering to encroach into the retail market by opening an independent online/offline store to sell directly to consumers (a direct channel encroachment) or by selling directly to consumers through the online platform of...
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