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Customers continuously evaluate the credibility and reliability of a range of signals both separately and jointly. However, existing econometric studies pay insufficient attention to the interactions and complex combinations of these signals, and are typically limited as a result of difficulties...
Persistent link: https://www.econbiz.de/10010902070
Persistent link: https://www.econbiz.de/10010413855
Experience goods are characterized by information asymmetry and a lack of ex ante knowledge of product quality, such that reliable external signals of product quality are likely to be highly valued. Two potentially credible sources of such information are reviews from professional critics with...
Persistent link: https://www.econbiz.de/10011193663
Customers continuously evaluate the credibility and reliability of a range of signals both separately and jointly. However, existing econometric studies pay insufficient attention to the interactions and complex combinations of these signals, and are typically limited as a result of difficulties...
Persistent link: https://www.econbiz.de/10011194443