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Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)

Zackariasson, Peter; Wåhlin, Nils; Wilson, Timothy L. - In: Services marketing quarterly 31 (2010) 3, pp. 275-295

Persistent link: https://www.econbiz.de/10008648765

Paradigm shifts in the video game industry

Zackariasson, Peter; Wilson, Timothy L. - In: Competitiveness review : an international business … 20 (2010) 2, pp. 139-151

Persistent link: https://www.econbiz.de/10003967854

The video game industry : formation, present state, and future

Zackariasson, Peter (ed.); Wilson, Timothy L. (ed.) - 2012 - 1. published

Persistent link: https://www.econbiz.de/10013439822

The video game industry : formation, present state, and future

Wilson, Timothy L. (contributor); … - 2012 - First edition.

1. This is not a software industry / Casey O'Donnell -- 2. Video games : a subcultural industry / Mikolaj Dymek -- 3. Marketing of video games / Peter Zackariasson and Timothy L. Wilson -- 4. An exploration of the mobile gaming ecosystem from developers' perspective / Claudio Feijoo -- 5. The...

Persistent link: https://www.econbiz.de/10014499214

Old things - new names

Zackariasson, Peter - In: The business of gamification : a critical analysis, (pp. 219-226). 2016

Persistent link: https://www.econbiz.de/10011563174

The business of gamification : a critical analysis

Dymek, Mikolaj (ed.); Zackariasson, Peter (ed.) - 2016

Introduction / Mikolaj Dymek -- About the editors -- About the contributors -- Internal organisational perspectives -- Roleplaying games at work : about management, gamification and effectiveness / Emmanuelle Savignac -- Feeding the red critter : the gamification of project management software /...

Persistent link: https://www.econbiz.de/10011545529