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Virtual identities and market segmentation in marketing in and through massively multiplayer online games (MMOGs)

Zackariasson, Peter; Wåhlin, Nils; Wilson, Timothy L. - In: Services marketing quarterly 31 (2010) 3, pp. 275-295

Persistent link: https://www.econbiz.de/10008648765

Paradigm shifts in the video game industry

Zackariasson, Peter; Wilson, Timothy L. - In: Competitiveness review : an international business … 20 (2010) 2, pp. 139-151

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The video game industry : formation, present state, and future

Zackariasson, Peter (ed.); Wilson, Timothy L. (ed.) - 2012 - 1. published

Persistent link: https://www.econbiz.de/10013439822

The video game industry : formation, present state, and future

Wilson, Timothy L. (contributor); … - 2012 - First edition.

1. This is not a software industry / Casey O'Donnell -- 2. Video games : a subcultural industry / Mikolaj Dymek -- 3. Marketing of video games / Peter Zackariasson and Timothy L. Wilson -- 4. An exploration of the mobile gaming ecosystem from developers' perspective / Claudio Feijoo -- 5. The...

Persistent link: https://www.econbiz.de/10014499214