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Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura; Poels, Karolien - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
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The effevtiveness of in-game advertising : an analysis of the impact of game context and player involvement on brand awarness
Herrewijn, Laura; Poels, Karolien - In: Advertising in new formats and media : current research …, (pp. 307-333). 2016
Persistent link: https://www.econbiz.de/10011473443
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Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien; Janssens, Wim; Herrewijn, Laura - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
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Exploring player responses towards in-game advertising : the impact of interactivity
Herrewijn, Laura; Poels, Karolien - In: Digital advertising : theory and research, (pp. 310-326). 2017
Persistent link: https://www.econbiz.de/10011646123