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Food risk and knowledge in the satisfaction-repurchase loyalty relationship

Ho Huy Tuu; Olsen, Svein O. - In: Asia Pacific journal of marketing and logistics 21 (2009) 4, pp. 521-536

Persistent link: https://www.econbiz.de/10003905844

Attitude toward and consumption of fish in Vietnam

Thong, Nguyen Tien; Olsen, Svein O. - In: Journal of food products marketing 18 (2012) 2, pp. 79-95

Persistent link: https://www.econbiz.de/10009532567

Consumer participation in self-production : the role of control mechanisms, convenience orientation, and moral obligation

Huynh Thi Xuan Mai; Olsen, Svein O. - In: Journal of marketing theory and practice 24 (2016) 2, pp. 209-223

Persistent link: https://www.econbiz.de/10011489613

Brand personality appael, brand relationship quality and WOM transmission : a study of consumer markets in Vietnam

Nguyen Dinh Tho; Nguyen Thi Mai Trang; Olsen, Svein O. - In: Asia Pacific business review 22 (2016) 2, pp. 307-324

Persistent link: https://www.econbiz.de/10011538198

The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship

Ho Huy Tuu; Olsen, Svein O.; Pham Thi Thuy Linh - In: The journal of consumer marketing 28 (2011) 5, pp. 363-375

Persistent link: https://www.econbiz.de/10009272079

Patterns of Vietnamese buying behaviors on luxury branded products

Ho Huy Tuu; Olsen, Svein O.; Le Chi Cong - In: Asia Pacific journal of marketing and logistics 29 (2017) 4, pp. 778-795

Persistent link: https://www.econbiz.de/10011791992

Patterns of forming entrepreneurial intention : evidence in vietnam

Nguyen Huu Khoi; Ho Huy Tuu; Olsen, Svein O.; Le, … - In: Entrepreneurship research journal : ERJ 13 (2023) 2, pp. 281-307

Persistent link: https://www.econbiz.de/10014293834

Marketing Barriers and Export Performance : A Strategy Categorization Approach in the Vietnamese Seafood Industry

Tuu, Ho - 2015

This study tests the combined effect of five marketing barriers (product, price, distribution, logistics, and promotion) on the export performance of Vietnamese seafood companies. Representative cross-sectional data on business managers of seafood companies in the Mekong Delta, Vietnam, are used...

Persistent link: https://www.econbiz.de/10013034823