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Viet Nam
Consumer behaviour
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Nguyen Thi Tuyet Mai
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Tambyah, Siok Kuan
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Antecedents and consequences of status consumption among urban Vietnamese consumers
Nguyen Thi Tuyet Mai
;
Tambyah, Siok Kuan
- In:
Organizations and markets in emerging economies
2
(
2011
)
1
,
pp. 75-98
Persistent link: https://www.econbiz.de/10009375244
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Measuring status orientations : scale development and validation in the context of an Asian transitional economy
Tambyah, Siok Kuan
;
Nguyen Thi Tuyet Mai
;
Jung, Kwon
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10003827796
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