This paper is based on the results of qualitative research conducted in Thua Thien-Hue province, Vietnam, between 2017 and 2018. It takes the case of the Complex of Monuments in Hue (hereafter called as The Hue Complex), a heritage site that belonged to the last Feudal Dynasty in Vietnam before...

Purpose - The study estimates the willingness to pay for organic oranges and identifies its influencing factors among consumers in the Mekong Delta, Vietnam. Design/methodology/approach - The study used survey data from 413 households in the Mekong Delta from March 2022 to July 2022. The choice...

The Contingent Valuation Method (CVM) aims at the assessment of people's willingness to pay (WTP) for a public project. The sum of the individual WTPs is interpreted as the social benefits of the project under consideration and compared to the project costs. If the benefits exceed the costs the...

Food systems in developing countries are undergoing a profound transformation characterized by the emergence and expansion of modern retailers and integrated supply chains. Appropriate policies are needed to guide this transformation, presupposing a good understanding of consumer preferences. We...

In Stated Preference studies for the appraisal of environmental projects in poor countries or regions it often turns out that the stated willingness to pay of people for environmental improvements, which is used as measure of individual welfare changes, is very low. This is often interpreted as...