Thi Hong Nguyen, Hai; Wood, Steve; Wrigley, Neil - In: International Journal of Retail & Distribution Management 41 (2013) 8, pp. 596-626
Purpose – The purpose of this paper is to trace the modernisation of the retail structure of Vietnam from a closed market to one that is increasingly open to retail transnational corporation (TNC) entry and associated Western retail formats. Design/methodology/approach – The authors...