Binh Nguyen Thi; Tran Thi Lan Anh; Tran Thi Thu Hien; … - In: Cogent business & management 9 (2022) 1, pp. 1-25
This study investigated the determinants of online shopping continuance intention of Generation Y and Z during the new normal. A conceptual framework, which was an extension of the Technology Acceptance Model, was empirically tested using partial least squares structural equation modelling,...