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~subject:"Violence"
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Violence
Multinationales Unternehmen
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Transnational corporation
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International market entry
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Internationaler Markteintritt
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Internationales Marketing
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USA
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United States
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Firm performance
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Auslandsinvestition
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Cross-cultural management
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Export
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Institutional theory
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Interkulturelles Management
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Keller, Sarah N.
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Otjen, A. J.
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Wilkinson, Timothy J.
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Advertising and violence : concepts and perspectives
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Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 53-67
Persistent link: https://www.econbiz.de/10008860330
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2
Unintended effects of a domestic violence campaign
Keller, Sarah N.
;
Wilkinson, Timothy J.
;
Otjen, A. J.
- In:
Advertising and violence : concepts and perspectives
,
(pp. 215-234)
.
2015
Persistent link: https://www.econbiz.de/10010498503
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