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~subject:"Viral marketing"
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The behavioral enterprise
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Viral marketing
Social Web
20,289
Social web
20,258
Marketingmanagement
16,941
Marketing management
16,355
Öffentlichkeitsarbeit
9,839
Organizational behaviour
9,693
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9,314
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9,265
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7,429
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Internet marketing
6,510
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4,129
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3,968
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3,922
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3,172
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3,108
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2,982
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2,628
Social network
2,464
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2,403
Virales Marketing
2,331
Electronic Commerce
2,314
E-commerce
2,205
Communication
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Strategisches Management
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Law, Chun Hung Roberts
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Filieri, Raffaele
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Loureiro, Sandra Maria Correia
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Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Dwivedi, Yogesh Kumar
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Stephen, Andrew T.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Buttle, Francis A.
6
Chu, Shu-Chuan
6
Fink, Klaus-J.
6
Flavián Blanco, Carlos
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Chen, Yubo
5
De Angelis, Matteo
5
Fan, Weiguo
5
Hager, Anselm
5
Hong, Yili
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Hu, Nan
5
Kim, Juran
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Kwok, Linchi
5
Liu, Yong
5
Pelsmacker, Patrick de
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Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Verlegh, Peeter
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Friedrich-Schiller-Universität Jena
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IGI Global
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BusinessVillage GmbH
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Center of Market Oriented Product and Production Management
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
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National Health Commission Office
1
Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
94
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
41
Journal of marketing communications
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
International journal of hospitality management
33
Tourism management : research, policies, practice
32
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of management information systems : JMIS
27
International journal of advertising : the review of marketing communications
24
Journal of marketing
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing management : MM
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Journal of hospitality marketing & management
18
Psychology & marketing
18
The journal of product & brand management
18
International journal of electronic marketing and retailing : IJEMR
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Business horizons
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
Journal of marketing research : JMR
14
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
International journal of technology marketing : IJTMkt
12
Journal of advertising research
12
Journal of internet commerce
12
Journal of the Academy of Marketing Science
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
SpringerLink / Bücher
11
Electronic markets : the international journal on networked business
10
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ECONIS (ZBW)
2,331
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1
Kommunikation im virtuellen Raum : Internet-PR
Schweins, Roland
- In:
Praxishandbuch Public Relations : mehr Erfolg für …
,
(pp. 197-216)
.
2008
Persistent link: https://www.econbiz.de/10003687167
Saved in:
2
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei
;
Chan, Kara
;
Wang, Yan
;
Li, Yupeng
;
Prieler, …
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
Saved in:
3
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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4
Conversational media
Sherman, Scott
-
2010
Persistent link: https://www.econbiz.de/10008759907
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5
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
Scott, David Meerman
-
2011
Persistent link: https://www.econbiz.de/10009236194
Saved in:
6
How are arts organizations responding to critique in the digital age?
Johnson, Jennifer Wiggins
;
Preece, Stephen B.
;
Song, Chanho
- In:
Arts and the market
6
(
2016
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10011580958
Saved in:
7
Marketing 2.0 : neue Strategien, Chancen und Risiken der digitalen Mundpropaganda
Hämmerlein, Moritz
-
2009
Persistent link: https://www.econbiz.de/10014005583
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8
Social media influencers as mediators of commercial messages
Vanninen, Heini
;
Mero, Joel
;
Kantamaa, Eveliina
- In:
Journal of internet commerce
22
(
2023
)
1
,
pp. S4-S27
Persistent link: https://www.econbiz.de/10014287951
Saved in:
9
The moderating role of culture in social media-based spatial imagery, consumer xenocentrism, and word-of-mouth for global virtual teams
Arora, Anshu
;
Arora, Amit
;
Taras, Vas
- In:
International journal of cross cultural management
19
(
2019
)
2
,
pp. 160-193
Persistent link: https://www.econbiz.de/10012126312
Saved in:
10
Virale Empfehlungen und Social Media im Theaterbereich
Hausmann, Andrea
- In:
Betriebswirtschaftliche Forschung und Praxis : BFuP
64
(
2012
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009488335
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