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~subject:"Viral marketing"
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Viral marketing
Social web
20,527
Social Web
20,526
Online-Marketing
5,903
Internet marketing
5,829
Consumer behaviour
4,741
Konsumentenverhalten
4,739
Innovation
2,610
Soziales Netzwerk
2,441
Social network
2,291
Virales Marketing
2,197
Beziehungsmarketing
2,069
Relationship marketing
2,068
Electronic Commerce
1,890
E-commerce
1,830
Brand management
1,796
Markenführung
1,795
Social media
1,768
social media
1,699
Digitalisierung
1,503
Digitization
1,466
Online-Handel
1,459
Online retailing
1,457
Internet
1,406
Innovationsmanagement
1,207
Deutschland
1,171
Innovation management
1,159
Wirtschaftsprüfung
1,144
Financial audit
1,142
Theorie
1,042
Germany
1,041
Markenimage
996
Brand image
991
Theory
989
Web 2.0 technologies
966
Web 2.0-Technologien
964
Wissensmanagement
901
Knowledge management
888
Digital platform
887
Digitale Plattform
885
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406
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English
2,135
German
66
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Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Gopinath, Shyam
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Dwivedi, Yogesh Kumar
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
De Angelis, Matteo
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
Bilal, Muhammad
4
Buil, Isabel
4
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Friedrich-Schiller-Universität Jena
2
IGI Global
2
National Bureau of Economic Research
2
Academy of Marketing
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Journal of business research : JBR
92
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Electronic commerce research
20
International journal of electronic marketing and retailing : IJEMR
20
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of promotion management : innovations in planning and applied research
15
Technological forecasting & social change : an international journal
15
International journal of business information systems : IJBIS
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of technology marketing : IJTMkt
13
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
2,198
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
A note on maximizing the spread of influence in social networks
Even-Dar, Eyal
;
Shapira, Asaf
- In:
Internet and network economics : third international …
,
(pp. 281-286)
.
2007
Persistent link: https://www.econbiz.de/10003648811
Saved in:
2
Competitive influence maximization in social networks
Bharathi, Shishir
;
Kempe, David
;
Salek, Mahyar
- In:
Internet and network economics : third international …
,
(pp. 306-311)
.
2007
Persistent link: https://www.econbiz.de/10003648840
Saved in:
3
Werbung mit Köpfchen : erfolgreiches Marketing dank Wissensmanagement
In:
Wissensmanagement : das Magazin für Digitalisierung, …
10
(
2008
)
6
,
pp. 18-31
Persistent link: https://www.econbiz.de/10003741599
Saved in:
4
Markenkommunikation 2.0 : Konsumenten formen Markenbotschaften
Langner, Tobias
;
Fischer, Alexander
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003765694
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5
How to make brand communities work : antecedents and consequences of consumer participation
Woisetschläger, David M.
;
Hartleb, Vivian
;
Blut, Markus
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003784371
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6
The effects of the social structure of digital networks on viral marketing performance
Bampo, Mauro
;
Ewing, Michael
;
Mather, Dineli R.
; …
- In:
Information systems research : ISR
19
(
2008
)
3
,
pp. 273-290
Persistent link: https://www.econbiz.de/10003771589
Saved in:
7
Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social-Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen ; [alle Möglichkeit...
Scott, David Meerman
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796747
Saved in:
8
Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold
;
Gnibba-Yukawa, Kumiko
-
2008
Persistent link: https://www.econbiz.de/10003863257
Saved in:
9
Social media: the new hybrid element of the promotion mix
Mangold, W. Glynn
;
Faulds, David J.
- In:
Business horizons
52
(
2009
)
4
,
pp. 357-365
Persistent link: https://www.econbiz.de/10003865696
Saved in:
10
Opinion leadership and influence in online environments
Wiesner, Anja
-
2009
Persistent link: https://www.econbiz.de/10003851846
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