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~subject:"Viral marketing"
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Viral marketing
Relationship marketing
25,963
Beziehungsmarketing
25,288
Social Web
20,337
Social web
20,306
Soziales Netzwerk
16,412
Social network
15,488
Customer satisfaction
15,277
Consumer behaviour
15,062
Konsumentenverhalten
14,862
Kundenzufriedenheit
13,692
Service quality
7,795
Dienstleistungsqualität
7,602
Online-Marketing
6,489
Internet marketing
6,388
Theorie
5,053
Theory
4,966
Unternehmensnetzwerk
4,765
Business network
4,758
Brand management
3,890
Markenführung
3,876
Deutschland
3,785
Electronic Commerce
3,689
Germany
3,633
E-commerce
3,554
Virales Marketing
2,928
Online-Handel
2,918
Online retailing
2,909
Brand image
2,755
Markenimage
2,749
USA
2,639
Lieferantenmanagement
2,594
Supplier relationship management
2,593
United States
2,555
Marketingmanagement
2,544
Marketing management
2,524
Vertrauen
2,406
Confidence
2,386
Innovation
2,317
Soziale Beziehungen
2,166
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All
Undetermined
1,565
Free
505
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Article
2,456
Book / Working Paper
472
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Article in journal
2,282
Aufsatz in Zeitschrift
2,282
Aufsatz im Buch
179
Book section
179
Graue Literatur
82
Non-commercial literature
82
Arbeitspapier
67
Working Paper
67
Hochschulschrift
44
Thesis
26
Collection of articles of several authors
21
Sammelwerk
21
Ratgeber
20
Guidebook
19
Conference paper
17
Konferenzbeitrag
17
Case study
16
Fallstudie
16
Aufsatzsammlung
7
Collection of articles written by one author
6
Sammlung
6
Konferenzschrift
4
Lehrbuch
3
Textbook
2
Accompanied by computer file
1
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1
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English
2,833
German
96
Undetermined
1
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Law, Chun Hung Roberts
14
Filieri, Raffaele
11
Liu, Yong
8
Loureiro, Sandra Maria Correia
8
Ranaweera, Chatura
8
Tan, Yong
8
Verlegh, Peeter
8
Ye, Qiang
8
Balaji, M. S.
7
Berger, Jonah
7
Bigné Alcañiz, J. Enrique
7
Bilgihan, Anil
7
Dwivedi, Yogesh Kumar
7
Flavián Blanco, Carlos
7
Jayawardhena, Chanaka
7
Karjaluoto, Heikki
7
Law, Rob
7
Li, Hengyun
7
Liang, Sai
7
Lu, Shijie
7
Mariani, Marcello M.
7
Schweidel, David A.
7
Wallace, Elaine
7
Xie, Karen L.
7
Akram, Umair
6
Chu, Shu-Chuan
6
Fink, Klaus-J.
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Kumar, V.
6
Moe, Wendy W.
6
Scott, David Meerman
6
Sparks, Beverley
6
Trusov, Michael
6
Van Den Bulte, Christophe
6
Walsh, Gianfranco
6
Wiertz, Caroline
6
Adena, Maja
5
Augusto, Mário Gomes
5
Buil, Isabel
5
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National Bureau of Economic Research
3
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Technische Universität Dresden
2
Academy of Marketing
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
Springer Fachmedien Wiesbaden
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Published in...
All
Journal of business research : JBR
119
Journal of retailing and consumer services
82
International journal of hospitality management
56
Tourism management : research, policies, practice
45
International journal of internet marketing and advertising : IJIMA
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of marketing communications
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Information systems research : ISR
33
Journal of hospitality marketing & management
33
International journal of contemporary hospitality management
32
Journal of marketing
30
Journal of travel and tourism marketing
30
Psychology & marketing
29
Journal of management information systems : JMIS
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of advertising : the review of marketing communications
24
Journal of electronic commerce research : JECR
23
Electronic commerce research
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
International journal of electronic marketing and retailing : IJEMR
21
Journal of marketing management : MM
21
The journal of product & brand management
21
The journal of services marketing
21
International journal of advertising : the quarterly review of marketing communications
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Cogent business & management
19
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of promotion management : innovations in planning and applied research
17
European journal of marketing : EJM
16
International journal of consumer studies
16
Technological forecasting & social change : an international journal
16
Journal of internet commerce
15
Journal of marketing research : JMR
15
Journal of the Academy of Marketing Science
15
Business horizons
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategic marketing
14
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Source
All
ECONIS (ZBW)
2,927
RePEc
1
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1
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1
Do satisfied customers recommend restaurants? : the moderating effect of engagement on social networks on the relationship between satisfaction and eWOM
Chinelato, Flavia Braga
;
Oliveira, Alessandro Silva de
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2765-2784
Persistent link: https://www.econbiz.de/10014430284
Saved in:
2
Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie
;
Grabner-Kräuter, Sonja
;
Breitenecker, …
- In:
International journal of networking and virtual …
14
(
2014
)
1/2
,
pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
Saved in:
3
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
4
Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
5
Impacts of social media on the buying intention of the consumers in Edinburgh, UK
Al-Shawabkeh, Abdallah
;
Nuseir, Mohammed T.
;
Aljumah, Ahmad
- In:
International journal of procurement management
14
(
2021
)
4
,
pp. 470-486
Persistent link: https://www.econbiz.de/10012595864
Saved in:
6
Negative online word-of-mouth : consumers' retaliation in the digital world
Arruda Filho, Emílio José Montero
;
Barcelos, Alexis …
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012483619
Saved in:
7
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
8
The role of trust in creating positive word of mouth and behavioral intentions : the case of online social networks
Barreda, Albert A.
;
Bilgihan, Anil
;
Kageyama, Yoshimasa
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10011289292
Saved in:
9
Self-congruity, social value, and the use of virtual social networks by generation Y travelers
Luna-Cortés, Gonzalo
;
López-Bonilla, Jesús Manuel
; …
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
3
,
pp. 398-410
Persistent link: https://www.econbiz.de/10011983268
Saved in:
10
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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