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~subject:"Viral marketing"
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Viral marketing
Advertising
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Thorbjørnsen, Helge
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Lange, Fredrik
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Journal of advertising research
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International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
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How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge
;
Ketelaar, Paul
;
Riet, Jonathan van 't
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
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2
Tomorrow never dies : preadvertised sequels boost movie satisfaction and WOM
Thorbjørnsen, Helge
;
Dahlén, Micael
;
Lange, Fredrik
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 433-444
Persistent link: https://www.econbiz.de/10012200493
Saved in:
3
Do customer ratings influence consumers who have already experienced a product? : how memory reconstruction and conformity can reshape product evaluations and perceptions
Colliander, Jonas
;
Dahlén, Micael
;
Thorbjørnsen, Helge
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 17-29
Persistent link: https://www.econbiz.de/10014283791
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