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Viral marketing
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Chong, Alain Yee Loong
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of production research
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Predicting online product sales, via online reviews, sentiments, and promotion strategies : a big data architecture and neural network approach
Chong, Alain Yee Loong
;
Li, Boying
;
Ngai, Eric W. T.
; …
- In:
International journal of operations & production …
36
(
2016
)
4
,
pp. 358-383
Persistent link: https://www.econbiz.de/10011565365
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2
Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
; …
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
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