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~subject:"Viral marketing"
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Viral marketing
Social Web
20,337
Social web
20,306
Social capital
9,403
Nonprofit-Organisation
8,949
Sozialkapital
8,246
Nonprofit organization
8,144
Online-Marketing
5,948
Internet marketing
5,858
Fundraising
5,385
Consumer behaviour
5,102
Konsumentenverhalten
5,078
Soziales Netzwerk
3,713
Social network
3,494
social capital
2,733
USA
2,707
United States
2,582
Social media
2,578
Theorie
2,572
Theory
2,526
Virales Marketing
2,218
Relationship marketing
2,205
Beziehungsmarketing
2,195
Charity
2,192
Wohltätigkeit
2,181
social media
2,138
Deutschland
2,049
Germany
1,927
Brand management
1,905
Markenführung
1,901
Electronic Commerce
1,894
E-commerce
1,812
Web 2.0 technologies
1,734
Web 2.0-Technologien
1,733
Vertrauen
1,707
Confidence
1,659
Internet
1,525
Experiment
1,485
Digitalisierung
1,467
Online-Handel
1,445
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Undetermined
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407
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Graue Literatur
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Non-commercial literature
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Sammelwerk
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Fallstudie
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Ratgeber
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Sammlung
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English
2,154
German
68
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Law, Chun Hung Roberts
14
Filieri, Raffaele
9
Loureiro, Sandra Maria Correia
8
Tan, Yong
8
Bigné Alcañiz, J. Enrique
7
Dwivedi, Yogesh Kumar
7
Liang, Sai
7
Lu, Shijie
7
Schweidel, David A.
7
Ye, Qiang
7
Akram, Umair
6
Berger, Jonah
6
Chu, Shu-Chuan
6
Gopinath, Shyam
6
Hennig-Thurau, Thorsten
6
Law, Rob
6
Moe, Wendy W.
6
Scott, David Meerman
6
Wallace, Elaine
6
Wiertz, Caroline
6
Xie, Karen L.
6
Adena, Maja
5
Buttle, Francis A.
5
De Angelis, Matteo
5
Fan, Weiguo
5
Flavián Blanco, Carlos
5
Hager, Anselm
5
Hong, Yili
5
Hu, Nan
5
Kim, Juran
5
Liu, Yong
5
Ranaweera, Chatura
5
Rita, Paulo
5
Sparks, Beverley
5
Stephen, Andrew T.
5
Wang, Qi
5
Wang, Xin
5
Adeola, Ogechi
4
Alavi, Shirin
4
Bartov, Eli
4
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Friedrich-Schiller-Universität Jena
2
IGI Global
2
National Bureau of Economic Research
2
Springer Fachmedien Wiesbaden
2
Academy of Marketing
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Fachhochschule Reutlingen / European School of Business
1
Information Resources Management Association
1
Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
1
National Health Commission Office
1
Nomos Verlagsgesellschaft
1
Springer International Publishing
1
Thai Health Promotion Foundation
1
Universität Bremen
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
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Published in...
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Journal of business research : JBR
96
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information systems research : ISR
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of marketing communications
33
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Journal of marketing
22
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
19
Psychology & marketing
19
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of advertising research
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic commerce research and applications
10
Electronic markets : the international journal on networked business
10
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ECONIS (ZBW)
2,218
Other ZBW resources
3
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1
Response to advertising on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
2
Customer online feedback with an identity versus no identity : the influence on review comments
Jin, Dan
;
DiPietro, Robin B.
;
Watanabe, Nicholas M.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 267-295
Persistent link: https://www.econbiz.de/10012800231
Saved in:
3
Social-cultural-psychological perspectives on future word-of-mouth research
Yoon, Sung-Joon
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10011891432
Saved in:
4
Does social capital matter on social media? : an examination into negative e-WOM toward competing brands
Jun, Jinhyun
;
Kim, Jaewook
;
Tang, Liang
- In:
Journal of hospitality marketing & management
26
(
2017
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10011707123
Saved in:
5
How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers
Hong, Cheng
;
Li, Cong
- In:
International review on public and non-profit marketing
17
(
2020
)
4
,
pp. 527-547
Persistent link: https://www.econbiz.de/10012310883
Saved in:
6
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
Saved in:
7
Customer service 140 characters at a time : the users' perspective
Canhoto, Ana Isabel Domingos
;
Clark, Moira
- In:
Journal of marketing management : MM
29
(
2013
)
5/6
,
pp. 522-544
Persistent link: https://www.econbiz.de/10009775429
Saved in:
8
Creators, multipliers, and lurkers : who contributes and who benefits at online review sites
Munzel, Andreas
;
Kunz, Werner H.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 49-74
Persistent link: https://www.econbiz.de/10010260110
Saved in:
9
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
10
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
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