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Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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Binge watching and advertising
Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing 80 (2016) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
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Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.; Moe, Wendy W. - In: Journal of marketing research : JMR 51 (2014) 4, pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
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Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
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Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi; Moe, Wendy W.; Schweidel, David A. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
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The role of slant and message consistency in political advertising effectiveness : evidence from the 2016 presidential election
Fossen, Beth L.; Kim, Donggwan; Schweidel, David A.; … - In: Quantitative marketing and economics : QME 20 (2022) 1, pp. 1-37
Persistent link: https://www.econbiz.de/10013190778