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~subject:"Virales Marketing"
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Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective
Barker, Rachel
;
Hanekom, Janette
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013532230
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