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Determinants of negative word-of-mouth communication using social networking sites

Balaji, M. S.; Kok Wei Khong; Chong, Alain Yee Long - In: Information & management : the internat. journal of … 53 (2016) 4, pp. 528-540

Persistent link: https://www.econbiz.de/10011495336

Conceptualising cues in social media

Teng, Shasha; Kok Wei Khong - In: International journal of internet marketing and … 9 (2015) 3, pp. 233-253

Persistent link: https://www.econbiz.de/10011498036

Analysing online reviews of restaurants in Malaysia : a novel approach to descriptive and predictive analytic

Kok Wei Khong; Shasha Teng; Butt, Mohammad Mohsin; … - In: International journal of electronic business : IJEB 16 (2021) 4, pp. 315-335

Persistent link: https://www.econbiz.de/10012669833

An investigation of online shopping experience on trust and behavioral intentions

Samuel, Lee Hao Suan; Balaji, M. S.; Khong Kok Wei - In: Journal of internet commerce 14 (2015) 2, pp. 233-254

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Examining the Role of Viral Effect, Shopping Enjoyment and Trust on Purchase Intention of Social Commerce Sites in Malaysia

Lee, Samuel; Khong, Kok Wei; Jer Lang, Hong; Guptan, Vinitha - 2014

Social media has greatly changed the game in e-commerce. The convergence of social media and e-commerce means that online users can now influence purchase intention on social commerce sites via user-generated contents and viral effect. In the setting of online purchase, customers do not get to...

Persistent link: https://www.econbiz.de/10014141160