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~subject:"Virales Marketing"
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Virales Marketing
Taiwan
10
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
6
Markenimage
6
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Relationship marketing
3
Service quality
3
Viral marketing
3
Competence
2
Customer satisfaction
2
Customer service
2
Designation of origin
2
Dienstleistungsqualität
2
Frontline employee
2
Furniture retailing
2
Herkunftsbezeichnung
2
Innovation
2
Kundenservice
2
Kundenzufriedenheit
2
Möbelhandel
2
Personality psychology
2
Persönlichkeitspsychologie
2
Simulation
2
Takeover
2
Target group
2
Zielgruppe
2
Übernahme
2
1992-2004
1
Advertising effects
1
Aktienoption
1
Arbeitsverhalten
1
Bayesian Inference
1
Bespielte Medien
1
Black-Scholes model
1
Black-Scholes-Modell
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Chen, Tsai
2
Lee, Hsiang-Ming
2
Wu, Yu-Chi
2
Hsu, Ya-Hui
1
Lee, Hsiang-ming
1
Liao, Pin-Ru
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Global journal of business research : GJBR
1
Journal of advertising research
1
Journal of travel and tourism marketing
1
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ECONIS (ZBW)
3
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Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator
Lee, Hsiang-Ming
;
Chen, Tsai
;
Hsu, Ya-Hui
;
Wu, Yu-Chi
- In:
Global journal of business research : GJBR
12
(
2018
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011865254
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2
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
Saved in:
3
What do customers expect of travel agent-customer interactions? : measuring and improving customer experience in interactions with travel agents
Wu, Yu-Chi
;
Lee, Hsiang-Ming
;
Liao, Pin-Ru
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1000-1012
Persistent link: https://www.econbiz.de/10011941816
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