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~subject:"Virales Marketing"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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ECONIS (ZBW)
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E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
;
Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 213-229)
.
2016
Persistent link: https://www.econbiz.de/10011430666
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Impact of online reviews on purchasing decisions : an empirical study among Indian academicians
Jain, Dhiraj
;
Bhansali, Lovish
;
Nair, K. Sanal
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 278-291)
.
2016
Persistent link: https://www.econbiz.de/10011430676
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