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Teen girls' adoption of a virtual fashion world

Kobia, Caroline; Liu, Chuanlan - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 419-432

Persistent link: https://www.econbiz.de/10011615438

Effectiveness of virtual reality technologies in digital entrepreneurship : a comparative study of two types of virtual agents

Ben Saad, Sihem; Choura, Fatma - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 195-220

Persistent link: https://www.econbiz.de/10013369613

Der Markt der Avatare : reale Unternehmen in Second Life ; [mit 14 Fallstudien aus der Praxis]

Rückert, Matthias; Vincentz, Gregor - 2008

Persistent link: https://www.econbiz.de/10003716416

Let them play! : active learning in a virtual world

Schiller, Shu Z.; Goodrich, Kendall; Gupta, Pola B. - In: Information systems management 30 (2013) 1, pp. 50-62

Persistent link: https://www.econbiz.de/10009792051

Using virtual worlds to simulate real-world audit procedures

Buckless, Frank A.; Krawczyk, Katherine; Showalter, D. Scott - In: Issues in accounting education 29 (2014) 3, pp. 389-417

Persistent link: https://www.econbiz.de/10010408339

Competing on the holodeck : the effect of virtual peers and heterogeneity in dynamic tournaments

Graff, Jan Frederik; Grund, Christian; Harbring, Christine - 2018

tournament in VR, we are able to mitigate the reflection problem, which usually undermines research on dynamic interaction …. Moreover, VR allows us to ceteris paribus control for the performance of the virtual peer (humanoid avatar), and thus to get an … understanding of the reaction of the subject to the avatar in a really dynamic setting, as the subject is constantly able to observe …

Persistent link: https://www.econbiz.de/10011946765