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~subject:"Virtual reality"
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Virtual reality
Beziehungsmarketing
6
Social Web
6
Social web
6
Computerspiel
5
Relationship marketing
5
Video game
5
Consumer behaviour
4
Konsumentenverhalten
4
Betriebliche Wertschöpfung
3
Customer integration
3
Kundenintegration
3
Value creation
3
Virtuelle Realität
3
Confidence
2
E-commerce
2
Electronic Commerce
2
Marketing management
2
Marketingmanagement
2
Vertrauen
2
2013-2018
1
B-to-B-Marketing
1
Bergbau
1
Brand community
1
Brand image
1
Brand management
1
Business-to-business marketing
1
Commercialization
1
Consumption theory
1
Corporate Governance
1
Corporate Social Responsibility
1
Corporate governance
1
Corporate reputation
1
Corporate social responsibility
1
Creative industries
1
Customer engagement
1
Customer engagement behavior
1
Customer engagement emotion
1
Customer retention
1
Dienstleistungsmarketing
1
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Harwood, Tracy
3
Garry, Tony
1
Saren, Mike
1
Venkatesh, Alladi
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Ward, Janet
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
1
New Developments in Online Marketing
1
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ECONIS (ZBW)
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Emergence of gamified commerce : turning virtual to real
Harwood, Tracy
- In:
Journal of electronic commerce in organizations : the …
10
(
2012
)
2
,
pp. 16-39
Persistent link: https://www.econbiz.de/10009669867
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2
"It's mine!" - participation and ownership within virtual co-creation environments
Harwood, Tracy
;
Garry, Tony
- In:
New Developments in Online Marketing
,
(pp. 113-123)
.
2014
Persistent link: https://www.econbiz.de/10010354580
Saved in:
3
Marketing beyond the frontier? : researching the new marketing landscape of virtual worlds
Saren, Mike
;
Harwood, Tracy
;
Ward, Janet
;
Venkatesh, Alladi
- In:
Journal of marketing management : MM
29
(
2013
)
13/14
,
pp. 1435-1442
Persistent link: https://www.econbiz.de/10010230188
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