Purpose – Alliance members have constantly revised market strategies over time by withdrawing membership from a current … alliance, joining another alliance, or constructing a new alliance. From the perspective of the signaling effect, the purpose … groups of new partner, existing partner, and new alliance, and the effects on company value are verified through an event …

alliance between complementary liners, referred to as “global alliance”, enhances their strategic complementarity, which makes … alliance causes a greater decline in shippers' benefit under a shock through two channels: i) shippers' inefficient investment …