Motivated by recent interest and initiatives taken by several governments and international organizations to come up with indicators of well-being to inform policy makers, we test if subjective well-being measures (SWB) can be employed to study voting behaviour. Controlling for financial and...

Motivated by recent interest and initiatives taken by several governments and international organizations to come up with indicators of well-being to inform policy makers, we test if subjective well-being measures (SWB) can be employed to study voting behaviour. Controlling for financial and...

On 23 June 2016, the United Kingdom voted to leave the European Union (so-called 'Brexit'). This paper uses newly released information, from the Understanding Society data set, to examine the characteristics of individuals who were for and against Brexit. Two key findings emerge. First, unhappy...

Through social media, politicians can personalize their campaigns and target specific groups of voters with an unprecedented precision. We assess the effects of such political micro-targeting by exploiting daily advertising prices on Facebook during the 2016 US presidential campaign. We measure...