"This new research investigates socio-political and ethnic-cultural conflicts over wage gaps in Israel during the 1950s. The Academic Middle-Class Rebellion exposes the struggle of the Ashkenazi (European) professional elite to capitalize on its advantages during the first decade of Israeli...

Introduction: American Goliath -- Female troubles -- "Made in America": the culture and its promises -- "An exceptional woman:" (non)promotions at Wal-Mart -- Always low wages! -- Retail beyond Wal-Mart -- WWJD? organize Wal-Mart! -- Attention shoppers -- Epilogue