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Brand exclusivity, privacy and the perception of luxury in the "physiognomy mystery" events
Pang, Phala - In: South Asian journal of business and management cases 11 (2022) 2, pp. 119-128
Persistent link: https://www.econbiz.de/10013384411
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No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael; Whitler, Kimberly; Hoegg, JoAndrea - In: MSI reports : working paper series (2009) 4, pp. 119-146
Persistent link: https://www.econbiz.de/10003960993
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How "American" are "all-American" brands? : a case of Gap, Inc. as "Made in America" brand
Wycoff, Eulalia; Sooreea, Rajeev - In: International business realisms : globalizing locally …, (pp. 66-84). 2013
Persistent link: https://www.econbiz.de/10011418003
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Sensory marketing strategies : case study : Oltenia
Stăncioiu, Aurelia-Felicia; Diţoiu, Mihail-Cristian; … - In: Theoretical and applied economics : GAER review 21 (2014) 7, pp. 43-54
Persistent link: https://www.econbiz.de/10011557949
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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Who will buy the idea of non-fungible token (NFT) marketing? : understanding consumers' psychological tendencies and value perceptions of branded NFTs
Xie, Quan; Muralidharan, Sidharth; Edwards, Steven M. - In: International journal of advertising : the review of … 43 (2024) 6, pp. 987-1015
Persistent link: https://www.econbiz.de/10015050104