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The effects of environmental haptic cues on consumer perceptions of retailer warmth and competence
Jha, Subhash; Balaji, M. S.; Peck, Joann; Oakley, Jared; … - In: Journal of retailing 96 (2020) 4, pp. 590-605
Persistent link: https://www.econbiz.de/10012495497
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Should I touch the customer? : rethinking interpersonal touch effects from the perspective of the touch initiator
Luangrath, Andrea Webb; Peck, Joann; Gustafsson, Anders - In: Journal of consumer research : JCR ; an … 47 (2020) 4, pp. 588-607
Persistent link: https://www.econbiz.de/10012316047