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Information source and content - drivers for consumers' valuation of fairly traded foods

Grafenstein, Liza von; Iweala, Sarah; Ruml, Anette - 2021

contingent valuation approach to measure the willingness-to-pay (WTP) premium for chocolate with the Fairtrade label compared to … similar conventional chocolate. To estimate WTP and the outcome which measures the participants' purchasing intentions, we use … Fairtrade label despite limited knowledge about the certification. This WTP is relatively robust to additional supportive …

Persistent link: https://www.econbiz.de/10012817784

Consumer willingness to pay for eco-labels in China : a choice experiment approach

Zhang, Xuemei; Yin, Haitao; Zhao, Rui - In: Journal of management analytics 8 (2021) 4, pp. 673-692

Persistent link: https://www.econbiz.de/10012693800

Evaluating USA's new nutrition and supplement facts label : evidence from a non-hypothetical choice experiment

Fang, Di; Nayga, Rodolfo M.; Snell, Heather; West, G. H.; … - In: Journal of consumer policy : consumer issues in law, … 42 (2019) 4, pp. 545-562

Persistent link: https://www.econbiz.de/10012382197

Information source and content : drivers for consumers' valuation of fairly traded chocolate

Grafenstein, Liza von; Iweala, Sarah; Ruml, Anette - In: Cleaner and responsible consumption 6 (2022)

contingent valuation approach to measure the willingness-to-pay (WTP) premium for chocolate with the Fairtrade label compared to … similar conventional chocolate. To estimate WTP and another outcome which measures the participants’ purchasing intentions, we … for a Fairtrade label despite limited knowledge about the certification. This WTP is relatively robust to additional …

Persistent link: https://www.econbiz.de/10014228212