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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
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Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati; Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv - In: Journal of retailing 95 (2019) 3, pp. 99-108
Persistent link: https://www.econbiz.de/10012130013