Mody, Ashok - Economics Research, World Bank Group - 1989
This paper is a review of the book BREAKTHROUGHS!. The book presents case studies of 12 products and services; five consumer durables (cars, VCRs, walkmans, microwave ovens, Nike shoes); three services (Federal Express, Chem Lawn, Nautilus); two health care items (Tagamet, Cat Scans); an...