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Effects of podcast tours on tourist experiences in a national park
Kang, Myunghwa; Gretzel, Ulrike - In: Tourism management : research, policies, practice 33 (2012) 2, pp. 440-455
Persistent link: https://www.econbiz.de/10009408432
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Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung; Gretzel, Ulrike - In: Journal of travel and tourism marketing 31 (2014) 1/2, pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
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Differences in consumer-generated media adoption and use : a cross-national perspective
Gretzel, Ulrike; Kang, Myunghwa; Lee, Woojin - In: Journal of hospitality & leisure marketing : the … 17 (2008) 1/2, pp. 99-120
Persistent link: https://www.econbiz.de/10003766546
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Perceptions of museum podcast tours : effects of consumer innovativeness, Internet familiarity and podcasting affinity on performance expectancies
Kang, Myunghwa; Gretzel, Ulrike - In: Tourism management perspectives : TMP 4 (2012), pp. 155-163
Persistent link: https://www.econbiz.de/10009705140