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Facebook: the future of networking with customers
Poynter, Ray - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 11-12
Persistent link: https://www.econbiz.de/10003714053
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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier; Melewar, T. C.; Broderick, … - In: The marketing review 13 (2013) 2, pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
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Identifikation von Lead Usern in Online-Portalen am Beispiel von www.seniorenportal.de
Baumbach, Wenke; Schmidle, Michael - 2008
Persistent link: https://www.econbiz.de/10003803801
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Lead-User Identifikation in virtuellen Communities am Beispiel von www.biertest-online.de
Jiptner, Katharina; Bialkowski, Alexander; Cheng, … - 2008
Persistent link: https://www.econbiz.de/10003803806
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Changing change management : the new innovation imperative
Abu El-Ella, Nagwan; Bessant, John R.; Pinkwart, Andreas - In: Management of permanent change, (pp. 105-120). 2015
Persistent link: https://www.econbiz.de/10010466356
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Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms
Song, Tingting; Huang, Jinghua; Tan, Yong; Yu, Yifan - In: Information systems research : ISR 30 (2019) 1, pp. 191-203
Persistent link: https://www.econbiz.de/10012038218
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Extracting representative information on intra-organizational blogging platforms
Guo, Xunhua; Wei, Qiang; Chen, Guoqing; Zhang, Jin; … - In: Management information systems : mis quarterly 41 (2017) 4, pp. 1105-1127
Persistent link: https://www.econbiz.de/10011777381
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Communitybasierte Open Innovation-­Plattformen für ältere Nutzer : kommunikative Usability, Sociability und eTrust
Digmayer, Claas - 2016
Persistent link: https://www.econbiz.de/10011639325
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Teacher Grading Platforms in Web 2.0 (Der Digitale Pranger – Die Benotung von Lehrern im Zeitalter des Web 2.0)
Schmitz, Sandra - 2014
The internet has brought about many exciting opportunities for an easy and convenient exchange of information worldwide. The number of forums and online portals allowing users to give and discuss their opinions on a wide variety of products is rapidly rising. While at first the focus was on the...
Persistent link: https://www.econbiz.de/10014178936
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Online communities on competing platforms : evidence from game wikis
Loh, Johannes; Kretschmer, Tobias - In: Strategic management journal 44 (2023) 2, pp. 441-476
Persistent link: https://www.econbiz.de/10014299699