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Social media, social comment and the moralising media-scape
Carey, Lindsey Drylie; Irwin, Mary; Yule, Jennifer Anne - In: New perspectives on critical marketing and consumer society, (pp. 63-72). 2021
Persistent link: https://www.econbiz.de/10012497285
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Creating a professional blog : the impact of student learning styles on perceptions of learning
Fowler, Kendra; Thomas, Veronica L. - In: Journal of marketing education : JME 37 (2015) 3, pp. 181-189
Persistent link: https://www.econbiz.de/10011410668
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Engaging students with social media
Bal, Anjali S.; Grewal, Dhruv; Mills, Adam; Ottley, Gary - In: Journal of marketing education : JME 37 (2015) 3, pp. 190-203
Persistent link: https://www.econbiz.de/10011410672
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Social media : communication strategies, engagement and future research directions
Dolan, Rebecca; Conduit, Jodie; Fahy, John; Goodman, Steve - In: International journal of wine business research : IJWBR 29 (2017) 1, pp. 2-19
Persistent link: https://www.econbiz.de/10011704087
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Marketing mit Youtube
Nufer, Gerd; Kaps, Anne - Fachhochschule Reutlingen / European School of Business - 2017
hohes Vertrauen entgegen-gebracht wird, weshalb sie sich sehr gut für Influencer-Marketing eignen. Marketing mit Youtube … Youtube als Marke-tinginstrument im Hinblick auf Influencer-Marketing. …
Persistent link: https://www.econbiz.de/10011704305
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A content analysis of influential wine blogs
Beninger, Stefanie; Parent, Michael; Pitt, Leyland F.; … - In: International journal of wine business research : IJWBR 26 (2014) 3, pp. 168-187
Persistent link: https://www.econbiz.de/10010421646
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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Sailing the seven C's of blog marketing : understanding social media and business impact
Dobele, Angela; Steel, Marion; Cooper, Tony - In: Marketing intelligence & planning 33 (2015) 7, pp. 1087-1102
Persistent link: https://www.econbiz.de/10011447962
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Die Bedeutung des Content-Sharings in Microblogging-Kanälen aus Sicht der BMW AG
Ollhäuser, Björn; Mielau, Marc - In: Twitter-Marketing : wer mitmacht, gewinnt!, (pp. 135-154). 2010
Persistent link: https://www.econbiz.de/10008668716