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Analyzing existing customers’ websites to improve the customer acquisition process as well as the profitability prediction in B-to-B marketing
THORLEUCHTER, D.; POEL, D. VAN DEN; PRINZIE, A. - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2011
We investigate the issue of predicting new customers as profitable based on information about existing customers in a business-to-business environment. In particular, we show how latent semantic concepts from textual information of existing customers’ websites can be used to uncover...
Persistent link: https://www.econbiz.de/10009392903
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Weak Signal Identification with Semantic Web Mining
THORLEUCHTER, D.; POEL, D. VAN DEN - Faculteit Economie en Bedrijfskunde, Universiteit Gent - 2013
the largest number of relevant weak signals represented by singular value decomposition (SVD) dimensions. A case study …
Persistent link: https://www.econbiz.de/10011083143